Legal - Privacy

This page explains how analytics works on this site in plain English.

1. What we track

We use self-hosted Umami analytics to measure page views and general traffic patterns, such as pages visited, referral source, browser type, device type, and approximate location at country level.

2. What we do not track

We do not use Umami analytics to directly identify you as an individual person.

3. Cookies and profiling

Our analytics baseline is designed to be cookie-free and for simple audience measurement only. We do not use this analytics setup for behavioral profiling.

4. Legal basis (UK)

We use analytics for legitimate interests in understanding and improving website performance. Where applicable, we also rely on the UK PECR statistical purposes exception for strictly measurement-focused analytics.

5. Data sharing and retention

Analytics data is processed through our self-hosted Umami service at metrics.taylormadecode.com. We keep analytics data only as long as needed for reporting and site improvement.

6. Analytics controls

You can disable or re-enable analytics for this browser below.

Current browser setting: Analytics enabled

7. Policy changes

If this analytics setup changes, we will update this page.

Last updated: March 8, 2026.